About the department

The Department of Electronic and Digital Media Management is the only discipline in India that has a mission to create new age content creators in the globally dynamic entertainment sector. This unique course deals with the principles and practices of Management for Television and OTT.The theoretical pedagogy of this curriculum includes various models and methodologies involved in programming content, marketing,sales, operations, personnel management, finance and issues with the regulatory bodies.The student managers perform the role of Executive Producer in different exercises and projects, gaining insights into the production process in different fiction and non-fiction genres.Innumerable workshops are conducted by the market leaders representing top-notch broadcasters, OTT platforms and production companies. Our alumni are successfully placed with the best organizations in the nation, offering their expertise in the growth of the overall industry.

Course objective

The course empowers students with knowledge of the complex process of decision making in Television and OTT platforms. Content selection and promotional strategies are central to the business of the Media and Entertainment industry. The media industry is undergoing rapid and significant changes in technology, regulations, distribution and content creation. In this new global,digital, interactive, immersive, highly competitive and bottom-line-oriented media world, managers must lead with a strategic vision.The course prepares professionals and young managers for the media, communication and entertainment industry, e.g., in Television Networks, OTT platforms, Media Companies, Advertising Agencies and similar sectors.

Faculty & Academic Support Staff

• 

  Sudipta Bhaumik

  Professor & HOD
• 

  Ashim Sekhar Paul

  Assistant Professor

• Shubharun Chatterjee

  Teaching Faculty

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